So you guys know all about “Where in the world is Matt” right? If you don’t, watch the video, it’s kind of fun.
I was watching TV the other day (I forget which station). And I happened to catch the new VISA card TV ad. This ad has always featured long dead Japanese historical figures Natsume Soseki, Hideyo Noguchi and Fukuzawa Yukichi in modern day settings. This time however, they’re all with Matt himself doing “the Matt dance” all over the world. The ad finishes with Noguchi saying “By the way, who are you?” to Matt. As a foreigner aware of the dancing Matt thing I found this hilarious, but my guess is he’s not that famous in Japan – hell he isn’t really THAT famous outside of the Internet. Certainly Mayumi nor any of the guys at the office had a clue who he was.
Here’s the ad:
Seems a strange choice for the face of VISA if no one knows who he is or why he’s dancing like a fool. But there’s really no accounting for some of what happens on Japanese TV.